Health and wellness in Southeast Asia is underserved.
The products people want are imported, expensive, or missing. The fastest way to change that is a studio that builds them here and takes them all the way: formula, shelf, lifestyle.
Why a venture studio, and why here.
Underserved
Demand for better everyday health products is here. Most of what’s on offer was made for somewhere else, at prices to match.
End to end
We take a brand the whole way: the formula, the retail shelf, and the lifestyle that grows around it. One studio owns every step.
Repeatable
A studio does this more than once. One team and one platform launch brand after brand, and each launch makes the next one faster.
How a venture studio builds brands.
A venture studio owns what it builds. Rarus House originates brands, builds them on one shared team and platform, and takes each one from formula to retail stores to the lifestyle around it.
What every brand gets.
One platform, shared across the house. A brand built here starts with more than capital.
Built in the house, out in the world.
A few brands at a time, each built on the same platform and taken from formula to shelf to daily life. We announce a brand when it’s in customers’ hands.
None Nutrition
None Stevia: a zero-calorie, plant-based sweetener for coffee, matcha, and everything else you already drink.
Three doors in, depending on what you’re building.
Making the healthier choice the easy one.
In Southeast Asia, the healthier choice is usually the pricier one, or the harder one to find. We started Rarus House to change that.
A venture studio lets us do it more than once: one team, one platform, and a growing set of brands that make health and wellness the default, at prices made for this region.
Two managing partners, one operating team.
